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Prof. Paul BainesCranfield University, UK

Prof. Paul Baines

Professor Political Marketing
Cranfield University, UK

Paul Baines is Professor of Political Marketing at Cranfield School of Management and Programme Director, MSc in Management. Paul was Managing Editor, Europe, of the Journal of Political Marketing between 2010-2013. He is author/co-author of more than a hundred published articles and book chapters on marketing and political marketing issues. Over the last seventeen years, Paul's research has particularly focused on political marketing, public opinion and propaganda. He is a Fellow of the Chartered Institute of Marketing and the Institute of Directors, and a member of the Market Research Society (MRS), ESOMAR and the Academy of Marketing. He was previously a Chief Examiner on the MRS Diploma in Market and Social Research Practice. Paul is a past member of the MRS Awards Panel and the ESOMAR Best Paper panel.

He holds bachelors, masters and doctoral degrees from Manchester School of Management at UMIST (now The University of Manchester) and a Postgraduate Certificate in Higher Education from Middlesex University. Paul has co-authored and edited 13 books on marketing and political marketing topics including the 3-volume edited set on 'Political Marketing' (for Sage Publications, 2012) and the 4-volume co-edited set on 'Propaganda' with Nicholas O'Shaughnessy (for Sage Publications, 2013) as well as the best-selling 'Marketing' with Chris Fill (for Oxford University Press, 2014). Paul's research consultancy experience includes:

  • Specialist communication research projects for a variety of UK government departments including the Foreign and Commonwealth Office, the Home Office and the Ministry of Defence.
  • Coaching and mentoring CEOs and marketing directors of medium and large companies in strategic marketing.
  • High level advisory work on executive programmes for IBM at London Business School.
  • A variety of marketing research projects for start-ups, charities, medium and large companies over the years, especially around communication research and strategic marketing planning.

Paul operates his own strategic marketing and market research consultancy, Baines Associates Limited.

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